Network Strategy
Seabury APG has a proven track record of building and refining sustainable airline revenue models that underpin successful strategies. One of the key drivers of any airline revenue model is an effective network strategy and Seabury APG is recognized for its expertise in optimizing the deployment of a carrier’s aircraft across a network in order to maximize potential revenue.
Defining or refining a carriers’ network strategy forms the basis for many other key strategic decisions including fleet planning, mergers/acquisitions, restructuring and strategic partnership evaluations such as global alliance membership.
Seabury APG professionals have developed effective network strategies for airlines worldwide including development of wholly new networks or optimization of existing networks. Our in-depth understanding of market dynamics, competitive position, underlying market sizes and traffic flows, coupled with our proprietary network planning tools, allows Seabury APG to deliver immediate short-term and longer-term revenue improvements as well as comprehensive multi-year revenue forecasts.
Seabury APG professionals use ophisticated proprietary planning tools such as APGNet and APGAlliance to rapidly define optimum network solutions and key decision support criteria. Typical network planning activities include:
- Design and optimization of a carrier’s network structure
- Identifying and forecasting new market opportunities
- Number, size, and directionality of connecting banks within hubs
- Frequency of service in key segments
- Impact of leakage and secondary city capacity
- Assessment of codeshares and global alliance membership
The Seabury APG network strategy consulting value proposition is simple— deliver significant value through a combination of industry expertise, analytical techniques, data and proven tools. Recognition of this value is evident in the fact that many of our airline clients retain Seabury APG for multiple network related projects based on the success of the initial engagement. Factors contributing to this success include:
- Quick delivery of usable solutions: Our vast experience allows Seabury APG to quickly identify key issues and provide the best network solutions by using the right data, tools and techniques.
- Transfer of knowledge and experience: Seabury APG believes in working closely with client staff to transfer our knowledge and experience, which means Seabury APG delivers value long after the project is complete.
- Access to trained and ready personnel: General strategy consulting firms lack the relevant experience, analytical tools and data to effectively complete network strategy assignments. Seabury APG’s strength lies in our team’s broad airline industry experience and deep understanding of network planning issues, which translates into immediate added value.
Seabury APG is ready to help your airline with its network strategy.
